Microsoft Advertising Intelligence

Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel Beta) is a keyword research and optimization tool that operates in Microsoft Office Excel 2007 and Now 2010. It provides keyword expansion, research, pricing and KPI data, allowing you to maximize marketing ROI for your paid search and content ad campaigns. The Microsoft Advertising Intelligence tool lets you:

-Quickly and easily build out lists of suggested keywords and develop informed keyword strategies based on actual Bing and Yahoo! network data, including: relevance, volume, cost History, demographic and geographic.
-Leverage actual historic and forecasted monthly query and content data to optimize your keyword campaigns based on what potential customers are actually doing, and spend more on what works and less on what doesn’t.
-Tailor your bidding strategy based on pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate and cost per click.
-Gather pricing KPIs for specific businesses to determine the monetization potential of a vertical and how well it is performing.